Baristas Are the Brand

Members and supporters of Starbucks Workers United (SWU) picket outside of a New York City location on February 25, 2025. (Andrew Lichtenstein/Corbis via Getty Images)

When unionized Starbucks baristas walked off the job this past November, they were asserting a fundamental truth about Starbucks itself: Workers are not incidental to the coffee chain’s experience. They are the experience.

Source: https://www.thenation.com/article/activism/starbucks-workers-unions-labor-strikes